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“We’re staging a insurrection in opposition to badly fitted lingerie.” – Priya Downes.
Nudea, www.nudea.com, is a newly launched fit-centric intimates model providing expertly crafted, snug lingerie that matches with out compromising on a female aesthetic.
Based by Priya Downes and Sophie Morgenthaler who met whereas engaged on the launch of Fiorucci’s underwear assortment. Born out of each co-founders’ private frustrations when looking for intimates which have been both boring fundamentals or extravagant items for particular events, sometimes designed for the “male gaze”. As fashionable girls they felt uninspired by the product and purchasing expertise that at present existed, and so Nudea was born.
Nudea CEO and Co-Founder, Priya Downes, explains: “Collectively, we’ve been constructing Nudea to fill a spot available in the market: fantastically made lingerie that truly suits. The UK underwear market is at present polarized, with established Excessive Road names dominating with physique fundamentals and drained, conventional throwaway style. On the different finish are costly designer manufacturers targeted every now and then lingerie or area of interest options. New disruptors concentrate on androgynous style to draw youthful buyers but have de-emphasised the design and craft of lingerie. Nudea’s goal is to make use of the most effective of latest design expertise to supply higher choices to the trendy lady.”
Nudea Artistic Director and Co-Founder, Sophie Morgenthaler, provides: “Nudea’s mission is straightforward: to create fantastically crafted, practical underwear that not solely suits and appears higher, however might be worn all through the day with out compromising on consolation. We each felt that there wasn’t a model on the market providing each fashion AND on a regular basis consolation for contemporary girls, and that’s what Nudea is all about – snug underwear that also un-boxes as particular lingerie.”
Previous to launch, Nudea’s staff dissected and re-engineered all of the elements that make up even essentially the most fundamental of bras and knickers with match and luxury in thoughts. Utilizing efficiency stretch and moisture-wicking materials, light-weight hardwear and bonding strategies, Nudea delivers clean, invisible finishes and a up to date aesthetic with out compromising on match and luxury.
Each single efficiency part used throughout the Nudea vary has been particularly chosen for finest in school efficiency together with:
Excessive efficiency microfibres in Nudea’s Second Pores and skin assortment are sportswear grade materials with moisture-wicking, anti-bacterial and warmth moderating properties. All elastics are excessive modulus microfibre for steady stretch to clean and hug the physique.
- Nudea bras function four units of hooks for extra adjustment and longevity. And bra types function interchangeable straps for cross again/racer again and halter neck styling.
- Nudea’s knickers, accessible in 7 sizes starting from XXS to XXL, function bonded gussets, no again or aspect seams for no VPL, no itchy labels and an invisible feel and look beneath clothes.
- The Boss bra’s straps are wider on the shoulder to assist disperse strain with out compromising on the look.
- Materials haven’t any floor texture for no-show via clothes significantly the modern Nudea invisible lace.
After virtually two years in growth, Nudea is launching with 27 bra sizes starting from 30A to 38E. The following precedence is including F and FF sizes to the vary after Christmas 2019. A fuller bust assortment of types 32-44 F-HH may even launch in Summer time/ Excessive Summer time 2020.
Buyer expertise innovation
Direct to client and online-only, Nudea is breaking business norms by modernizing the measuring course of, with a real concentrate on consumer expertise and buyer satisfaction – from preliminary on-line flick through to supply.
Nudea’s on-line match quiz created with clever algorithms recommends good match, considering present match points, bust form and peak via a fast set of questions accomplished in lower than 60 seconds. Carlotta Ghigi, Nudea’s in-house bra technologist and skilled fitter, has been instrumental in creating this. She has personally fitted hundreds of ladies over her 30-year profession within the intimates world. Bra becoming is as a lot an artwork as it’s a science and after watching her over numerous workshops and a whole bunch of hours of match trials, the Nudea staff has introduced the most effective of her “mind” to the net world.
Nudea’s bespoke measuring tape measure revolutionizes the way in which girls can measure themselves, finally empowering girls to suit themselves as and once they want. Created after an outdated measuring course of and asking why does it have to be so sophisticated. Nudea can also be operating ‘Match Events’ with bra becoming consultants to take away the stigma round speaking about breast shapes, sizes and points.
Nudea CEO and Co-Founder, Priya Downes, concludes: “For the previous two years, we now have researched greater than 600 girls to know the problems they face getting fitted, selecting and eventually buying a bra. By being customer-focused, difficult and dissecting every step within the buyer journey we now have been in a position to good our product and direct-to-consumer proposition. By giving girls the instruments to attain consolation and magnificence through the net match quiz, match events and Nudea’s tape measure, girls needn’t dread the stuffy, poorly lit becoming room expertise any longer. We’re staging a insurrection in opposition to badly fitted lingerie.”
Study Extra about Nudea
Web site: www.nudea.com