Nudea Lingerie Launches | The Lingerie Journal

“Nudea’s mission is straightforward: to create superbly crafted, practical underwear that not solely suits and appears higher, however might be worn all through the day with out compromising on consolation.” – Sophie Morgenthaler, Nudea cofounder.

Launching this month, Nudea,, is a brand new fit-centric lingerie model providing expertly crafted, comfy intimates that match with out compromising on a female aesthetic. Direct to client and online-only, Nudea says it’s breaking trade norms by modernizing the measuring course of, with a real concentrate on person expertise and buyer satisfaction – from preliminary on-line flick thru to supply.

nudea lingerie collection

‘Nudea’, which means new goddess, is fuelled by an obsession with match and inclusivity and embraces the cultural shift away from overtly horny lingerie to a extra fashionable, body-positive angle. Interesting to modern-minded girls, Nudea gives a large measurement vary, impartial, modern color palettes and hero types designed and created for actual girls with actual our bodies.

By embracing various physique shapes and fascinating over 600 UK girls in a pioneering measurement and match analysis and improvement course of, Nudea’s crew has dissected and re-engineered the 20+ elements that make up even essentially the most primary of bras with match and luxury in thoughts. Additional supporting the model’s dedication to suit, Nudea’s on-line match quiz has been created with clever algorithms to advocate match considering present match points, bust form and peak. Moreover, Nudea’s bespoke measuring tape measure revolutionizes the best way girls can measure themselves, in the end empowering girls to suit themselves as and when they should.

nudea lingerie collection

Nudea CEO and Co-Founder, Priya Downes, feedback: “For the previous two years, now we have researched greater than 600 superb girls to grasp the largest points they face when getting fitted, selecting and eventually buying a bra. By being customer-focused, difficult and dissecting every step within the buyer journey now we have been in a position to excellent our product and DTC proposition.By giving girls the instruments to attain consolation and elegance by way of a web-based match quiz, match events and Nudea’s bespoke tape measure, girls needn’t dread the stuffy, poorly lit becoming room expertise any longer. We actually are rebelling towards badly fitted lingerie.”

nudea lingerie collection

Nudea Artistic Director and Co-Founder, Sophie Morgenthaler, provides: “Nudea’s mission is straightforward: to create superbly crafted, practical underwear that not solely suits and appears higher, however might be worn all through the day with out compromising on consolation. By marrying the perfect new high-performance expertise materials, light-weight {hardware} and bonding methods with a design-led aesthetic, we’re delivering clean, invisible and light-weight finishes throughout Nudea’s debut collections.”

Study Extra about Nudea

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Nudea Debut Assortment Gallery
Concerning the model

Co-founders Priya Downes and Sophie Morgenthaler met whereas working collectively at Fiorucci launching Fiorucci’s underwear assortment. They shortly realised that they have been a dream crew to deliver a brand new, much-needed lingerie model to the market. And so Nudea was born.

Priya Downes
After a profession in funding banking, Nudea Co-Founder and CEO Priya Downes adopted her dream to maneuver into luxurious trend the place she labored at manufacturers together with Burberry, Tommy Hilfiger, Chanel, and Fiorucci. Priya strives to deliver her love for craftsmanship, design and private buyer expertise pushed by her luxurious background to underwear. Priya has championed sustainability all through her profession and is concerned in a number of philanthropic causes together with as mentor for the British Trend Council’s new-gen designers and a member of the Trend Belief. Priya is enthusiastic about feminine management and constructing a extra gender-balanced world.

Sophie Morgenthaler
A extremely skilled and revered lingerie designer with over 20 years within the trade, Sophie Morgenthaler is Co-Founder and Artistic Director of Nudea. Sophie has labored in London and New York main and consulting for intimate attire groups at Debenhams, Myla, the Mosaic Group and Victoria’s Secret. After turning into more and more pissed off with the lingerie trade’s angle in direction of girls’s shapes and the unrealistic pictures they proceed to advertise, Sophie has personally pushed a brand new agenda for a extra pure strategy to underwear.

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