Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

New on-line retailer, Temptations Avenue Lingerie, challenges the outdated notion that lingerie is meant to be taken off. As an alternative, founder Haithem Zaidan educates prospects on the significance of utilizing lingerie as a device for seduction. “Temptations Avenue doesn’t exist to promote revealing materials—I need to supply {couples} a strategy to take pleasure in an enhanced intimate expertise,” Haithem says.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

Consumers can browse classes like Elegant and Sensual for objects just like the all-black lace Harriet Bodysuit—or Erotic and Wild for one thing extra playful, like a strappy BDSM-inspired Eternity Wild chemise.

We caught up with Haithem to get the main points on the launch of the location and a few perception into what makes the model stand out amongst different on-line retailers. Preserve studying for all of the tempting particulars.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

Inform us about your small business! When did Temptations Avenue launch? And what was your motivation for creating this enterprise?

Temptations Avenue was simply launched in September, however the thought for the model got here to me in 2015. It began after I was working for a multinational mushy drinks firm within the Center East. I had simply moved from Canada to Saudi and I used to be actually shocked to see that males have been servicing lingerie shops in a conservative nation. I discovered it to be unusual and I assumed it was actually inconvenient for a lady to purchase intimate attire from a male.

I began fascinated about creating a web site to promote lingerie within the Center East. In 2011 I proposed the concept to a couple traders they usually noticed the potential. I helped supply and set up the web site. Nonetheless, the challenge didn’t final very lengthy as a result of logistical challenges and a disagreement between the companions on the path.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

Throughout this time I turned very enthusiastic about lingerie. I assumed it was a enjoyable problem from a advertising and marketing viewpoint and I realized that many individuals don’t perceive the optimistic energy that lingerie can have on their relationships. I’ve heard it numerous instances from girls, “why put on it when I’m simply going to take it off,” and it made me notice that ladies are lacking the purpose of lingerie, which isn’t to put on it to take it off, however as a substitute to put on it that can assist you seduce. And seduction is in a method a type of foreplay that may add plenty of spice to the intimacy.

What’s your background in? How did you get began within the intimate attire business?

I studied economics on the College of Ottawa. I labored with completely different multinational corporations (mushy drinks, client electronics and wonder) managing completely different manufacturers. Like I discussed earlier than, I bought concerned as a result of I noticed how awkward it was for girls to purchase intimate put on from males and I wished to take away that ache.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

How do you describe your model?

Temptations Avenue is for many who discover pleasure and delight in seduction (whether or not being the individual seducing or being the individual seduced). Which suggests it’s for many who wish to put some effort earlier than an intimate night time. It’s also magnificence. Many individuals suppose that to be seductive it’s important to be “sluty” and that may’t be farther from the reality. Magnificence may be extraordinarily seductive. I contemplate Temptations Avenue to be elegant, seductive, sensual and erotic.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

Are you able to describe your buyer expertise and the way it differs from different on-line retailers?

I consider easy is gorgeous. I wished to steer away from having a cluttered purchasing expertise and cater to the temper/expertise you need to have. Are you within the temper for magnificence? We have now an Elegant & Sensual class. Or are you within the temper of taking cost or being a bit extra on the wild facet? Then you’ll be able to store the Erotic & Wild class. And I’m additionally proud to say that each one of our lingerie is made in Europe.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

How have you ever seen the function of lingerie evolve in a girl’s life over the previous 10 years? And the way does your website cater to this new mindset?

Good query. One strategy to reply that is by trying on the business itself. The variability is superb and it tells you that ladies have gotten extra refined and conscious of what they need. I feel we’re at some extent the place girls actually take pleasure in and recognize various kinds of lingerie for various events. I’ve had suggestions from girls who inform me they’ve chosen a complicated lingerie set to put on earlier than an necessary assembly as a result of it will increase their confidence.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

How has the best way girls store for lingerie modified? And the way do you’re employed to satisfy these new client wants?

They’re undoubtedly extra educated. They ask plenty of questions they usually share their experiences. There are boards and communities about bra sizes and suits, experiences and proposals. I shouldn’t restrict this to bra sizes however measurement normally. The most important concern for girls as we speak is how correct a web site’s sizing is, and if the scale is incorrect, how straightforward is it to get it the difficulty resolved.

Q and A with Temptations Avenue Lingerie Founder, Haithem Zaidan

We’re increasingly more energetic on social media and in circles the place lingerie is the primary subject of debate and we guarantee that we comply with the identical measurement chart for all of our lingerie so the measurements don’t change from class to class.

How do you assist your prospects?

Proper now, our focus is to construct belief with the purchasers. We would like them to know that we perceive that lingerie purchasing may be difficult. Whether or not it’s the measurement or the standard of the fabric. That’s why we have now a hassle-free return/trade coverage.

Be taught extra about your favorites kinds and Temptations Avenue Lingerie

Web site: https://temptationsavenue.com
E mail: information@temptationsavenue.com

Temptations Avenue Lingerie Gallery

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