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Figleaves.com is celebrating its 21st birthday with the final word physique optimistic marketing campaign. That includes 21 ladies of various sizes and styles, the images spotlight clients, influencers and workers ages 21 – 70 and bra sizes 30B – 42HH.
Among the many ladies is Becks Wilkinson, who posts in her ileostomy bag on her insta @thebaglifeofbeck, who discovered collaborating within the shoot completely liberating. “I by no means thought I’d ever be capable to be part of one thing like this once I first had my ileostomy bag, and to be trustworthy even now,” she mentioned. “Please don’t surrender in your desires or what you assume is just not attainable. Each physique is gorgeous and the earlier we get that message on the market the higher, and I’m so happy with myself for being courageous sufficient to reveal the bag for hundreds to see.”
Clara Houses, aka @rollinfunky, mentioned, “Study to like your self and also you’ll be beloved.” And, Joanne Lewis (@petitesideofstyle), echoed, “I really feel at my most assured once I’m pregnant.”
Mother-and-daughter workforce Linda and Emma Ferry additionally took half within the shoot.
Emma works within the IT workforce at Figleaves and in her private time is an everyday marathon runner. She defined, “I used to be anorexic once I was youthful. Now I’ve two children, I’ve a large scar from a C-section, and I’m extra appreciative of what my physique does as a substitute of what it appears to be like like. I wish to be happy with what I’ve achieved with it.”
And, she is happy with her mother, Linda, who has undergone a mastectomy, for collaborating too: “She’s 70 and I believe that’s fairly superior.”
Figleaves was launched 21 years in the past at a time when shops had been squeezing ladies right into a extremely restrictive vary of bra sizes (and e-commerce was barely a approach to store, a lot much less for underwear!). Against this, Figleaves affords 130+ bra sizes, believing that every one ladies ought to get pleasure from stunning lingerie no matter their form or measurement. And, immediately Figleaves is ensuring that girls really feel represented by utilizing various fashions and social influencers and eschewing air brushing.
Since its begin, Figleaves has bought 10 million bras (!!) – an quantity that may stretch from London to Los Angeles, end-to-end.
Take a peek at Figleaves all through the years, from its beginnings as “Easyshop,” to a tennis match between Anna Kournikova and Amazon boss Jeff Bezos in Grand Central Station, to immediately.
Together with the brand new marketing campaign, Figleaves will probably be celebrating its 21st with particular, restricted version types, promotions and contests, and extra.
Go to the positioning: http://www.figleaves.com