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“When you attempt carrying luxurious lingerie you’ll really feel the distinction.” -Joanna Bien
Polish model Ewa Bien has each purpose to rejoice. What began as a youngsters’s assortment thirty years in the past in 1989 has developed into an internationally profitable lingerie firm—and household legacy. Within the early nineties, founder and designer Ewa Bien took benefit of the rising democracy and market financial system in Poland to reply to the brand new alternatives and challenges out there to girls. With few swimwear choices on the time, the corporate closed its childrenswear operations to supply swimwear and lingerie. Each classes grew steadily through the years till the strategic resolution to focus solely on lingerie was made in 2015.
To assist with rising gross sales and increasing markets, Joanna, Bien’s daughter and a enterprise graduate, joined the corporate in 2011. Collectively, this mom and daughter staff continues to look at markets and traits and, specifically, relate this data to the wants and needs of girls.
The Lingerie Journal had an opportunity to talk with Joanna for a behind the scenes take a look at Ewa Bien.
Joanna, your mom based Ewa Bien in 1989. Rising up, what do you keep in mind studying about lingerie and enterprise?
I’ve all the time admired my mum and the way simply she combines the position of being a profitable businesswoman and mom of two. Regardless of lengthy hours working she all the time made time for household dinner or to inform us a goodnight story. One in every of my first reminiscences about lingerie was once I was 13 years previous and my mom taught me the significance of match and in addition how significantly better well-made lingerie feels.
After I was in highschool, I keep in mind my dad and mom going to Paris for the lingerie commerce gala’s. My mom all the time got here again from Paris stuffed with power and concepts for the following season—and she or he all the time introduced me again one thing particular resembling a stunning piece of lingerie or a gorgeous gown!
Ewa Bien: a household firm
“Increasingly more shoppers admire the truth that we produce our collections in Europe fairly than someplace in China or in South Asia.”
What’s it in regards to the household legacy that compelled you to affix the corporate?
Though my mom hoped that I might be part of the corporate after my research, she knew I wanted to hunt my very own challenges. I began an internet boutique that offered Swiss goodies in custom-packed assortments and a number of other years later joined Ewa Bien.
In your opinion, what attracts shoppers to Ewa Bien?
We provide elegant, luxurious lingerie for bigger breasts that match exceptionally effectively and helps girls really feel assured and female.
Which three items are your prime sellers?
Safona black assortment, Lea black physique, Sanita bra. (Notice: visuals provided)
What’s the most difficult a part of your work?
I feel my mom has probably the most troublesome job. She carries a lot of the duty that entails coordinating altering vogue traits and consumer wants whereas respecting her imaginative and prescient and magnificence for the model.
Luxurious high quality and particulars
What three phrases first come to thoughts while you consider Ewa Bien?
Luxurious, household, colourful.
Individuals usually consider lingerie as a luxurious few can afford. How do you reply to that?
I’ve all the time believed that for wonderful high quality and extraordinary design it’s important to pay extra. When you attempt carrying luxurious lingerie you’ll really feel the distinction.
It’s a strategic resolution to fabricate Ewa Bien in Poland. Why is that essential to you?
Increasingly more shoppers admire the truth that we produce our collections in Europe fairly than someplace in China or in South Asia. That’s the reason it is necessary for us to maintain manufacturing in Poland.
How do you incorporate Ewa Bien lingerie into your personal wardrobe? What’s your private favourite?
We feature a pleasant push-up bra with molded cups. As a girl with smaller breasts, I like that bra!
The place can American prospects purchase Ewa Bien?
We’re working with La Petite Coquette in New York.
On behalf of all of us at The Lingerie Journal, Joyful 30th Birthday, Ewa Bien!
Be taught extra about Ewa Bien
Web site: www.ewabien.com
Electronic mail: firstname.lastname@example.org