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“When you attempt carrying luxurious lingerie you’ll really feel the distinction.” -Joanna Bien
Polish model Ewa Bien has each motive to have fun. What began as a youngsters’s assortment thirty years in the past in 1989 has developed into an internationally profitable lingerie firm—and household legacy. Within the early nineties, founder and designer Ewa Bien took benefit of the rising democracy and market financial system in Poland to reply to the brand new alternatives and challenges obtainable to girls. With few swimwear choices on the time, the corporate closed its childrenswear operations to provide swimwear and lingerie. Each classes grew steadily through the years till the strategic choice to focus solely on lingerie was made in 2015.
To assist with rising gross sales and increasing markets, Joanna, Bien’s daughter and a enterprise graduate, joined the corporate in 2011. Collectively, this mom and daughter crew continues to look at markets and developments and, specifically, relate this info to the wants and wishes of girls.
The Lingerie Journal had an opportunity to talk with Joanna for a behind the scenes take a look at Ewa Bien.
Joanna, your mom based Ewa Bien in 1989. Rising up, what do you keep in mind studying about lingerie and enterprise?
I’ve all the time admired my mum and the way simply she combines the function of being a profitable businesswoman and mom of two. Regardless of lengthy hours working she all the time made time for household dinner or to inform us a goodnight story. One in all my first reminiscences about lingerie was after I was 13 years previous and my mom taught me the significance of match and likewise how a lot better well-made lingerie feels.
Once I was in highschool, I keep in mind my dad and mom going to Paris for the lingerie commerce gala’s. My mom all the time got here again from Paris filled with power and concepts for the subsequent season—and he or she all the time introduced me again one thing particular equivalent to a beautiful piece of lingerie or a ravishing costume!
What’s it in regards to the household legacy that compelled you to hitch the corporate?
Though my mom hoped that I might be a part of the corporate after my research, she knew I wanted to hunt my very own challenges. I began an internet boutique that bought Swiss sweets in custom-packed assortments and several other years later joined Ewa Bien.
In your opinion, what attracts shoppers to Ewa Bien?
We provide elegant, luxurious lingerie for bigger breasts that match exceptionally properly and helps girls really feel assured and female.
Which three items are your high sellers?
Safona black assortment, Lea black physique, Sanita bra. (Be aware: visuals provided)
What’s the most difficult a part of your work?
I believe my mom has essentially the most troublesome job. She carries a lot of the duty that includes coordinating altering trend developments and shopper wants whereas respecting her imaginative and prescient and magnificence for the model.
What three phrases first come to thoughts whenever you consider Ewa Bien?
Luxurious, household, colourful.
Individuals typically consider lingerie as a luxurious few can afford. How do you reply to that?
I’ve all the time believed that for glorious high quality and extraordinary design it’s important to pay extra. When you attempt carrying luxurious lingerie you’ll really feel the distinction.
It’s a strategic choice to fabricate Ewa Bien in Poland. Why is that vital to you?
An increasing number of shoppers recognize the truth that we produce our collections in Europe slightly than someplace in China or in South Asia. That’s the reason it is vital for us to maintain manufacturing in Poland.
How do you incorporate Ewa Bien lingerie into your personal wardrobe? What’s your private favourite?
We feature a pleasant push-up bra with molded cups. As a lady with smaller breasts, I really like that bra!
The place can American prospects purchase Ewa Bien?
We’re working with La Petite Coquette in New York.
On behalf of all of us at The Lingerie Journal, Blissful 30th Birthday, Ewa Bien!
Be taught extra about Ewa Bien
Web site: www.ewabien.com
E mail: firstname.lastname@example.org