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“Enjoyable and flirty, Cunning has the potential to actually stand by itself.” -Invoice Rowell
What does a software program engineer do when searching for a brand new problem? For those who’re Invoice Rowell, you launch a web-based lingerie firm. Established in 2012, Rowell’s firm, Cunning Lingerie, presents a horny, teasing product choice in a sexy mise en scene, with simple navigation from the primary click on to order success. “Lingerie is a type of issues that I feel individuals have a tough time shopping for in particular person,” says Rowell. “Possibly it’s some perceived stigma or they’re typically not snug searching for it in particular person.” With Cunning Lingerie, he got down to create an setting the place prospects really feel knowledgeable, guided — and, most essential, comfortable. Rowell acknowledges that, whereas he sells most of the similar manufacturers as his rivals, his distinction — and the place he pays specific consideration — is in nurturing the client connection to make sure they obtain high quality merchandise and repair.
The Lingerie Journal had an opportunity to talk with Invoice Rowell about Cunning Lingerie and his imaginative and prescient for the long run.
What’s the greatest misunderstanding you assume individuals have about shopping for lingerie on-line?
Typically, I feel there’s extra of a misunderstanding about shopping for lingerie in a bodily retailer. I feel some individuals consider that solely sure varieties of individuals purchase lingerie. We’re constructing a stable consumer base of younger, previous, male, feminine who purchase from us. In relation to shopping for lingerie on-line, I feel the primary issues are “Am I getting a high-quality product?” and “Will it match me?” As a result of prospects aren’t capable of contact the product earlier than buying it, we attempt to present as a lot data up entrance to allow them to make an knowledgeable choice.
Who’s your audience?
Anybody who needs to purchase lingerie, actually. For those who’re a man and also you wish to purchase lingerie to your girlfriend or spouse, I would like you to be snug procuring on Cunning Lingerie. For those who’re a lady shopping for lingerie for your self, I would like you to be a Cunning Lingerie buyer as nicely. Age doesn’t matter both! That’s the great thing about promoting something on-line, you’ll be able to actually cater to a very huge viewers everywhere in the globe.
Which three manufacturers are your high sellers?
We promote extra Shirley of Hollywood kinds than anything proper now, however the manufacturers Dreamgirl and Forplay are additionally extraordinarily widespread.
What’s the most difficult a part of your work?
Truthfully, as a small enterprise proprietor, it’s simply maintaining with the whole lot. Ordering product, ensuring shipments are fulfilled appropriately, and maintaining with buyer questions and requests. Despite the fact that it’s a number of work, it’s extraordinarily fulfilling, particularly when prospects are actually pleased with their choice.
What phrases come to thoughts if you consider Cunning Lingerie?
3. Snug vs. uncomfortable. I acknowledge that a few of our merchandise won’t look as snug as they could really feel, so I’m engaged on enhancing these perceptions.
The place do you see Cunning Lingerie within the subsequent 5 years?
I hope that we will develop to the purpose the place we will provide personal line of lingerie merchandise. Enjoyable and flirty, Cunning has the potential to actually stand by itself. I’m additionally very eager about growing our communication and discovering a option to create an trustworthy dialogue with ladies about our merchandise from their perspective.
Study extra about Cunning Lingerie
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